Last Updated: January 27, 2026
This website is owned and operated by Formagrid Inc ("we," "our," or "us") . We respect your privacy and understand that you have a right to know why we collect your information and what we do with it. This Privacy Policy applies to information we collect through our Website (as defined below) as well as information we may collect offline.
This policy describes the type of information, including personal data, that we collect from you and/or that you may provide us when you visit and/or use superagent.com, its subdomains, the Superagent online hosted services, and any other website where this Privacy Policy is posted (individually or collectively, "Website"). "You/your/user(s)" means you as a user of our Website.
Notwithstanding anything to the contrary, this Privacy Policy does not apply to airtable.com or the Airtable online hosted services, which instead are subject to the Privacy Policy at www.airtable.com/privacy.
We collect information from you in various ways:
Information you provide directly to us. This typically occurs when you:
create an account with us
sign up for our email list
send us an email or other communication
participate in our promotions, surveys, and/or contests
input prompts, questions, uploads, or other content through the Website
Automated information. This typically occurs through cookies or other tracking technology when you use our Website
Public sources or third parties. This typically involves collection:
from clients or other third parties in connection with our services
from public sources, such as online search engines, real estate records, court records, and other such public records
We will only collect information which is adequate and reasonably necessary in relation to the purposes described in this Privacy Policy.
1.1 Information You Provide Directly to Us
The Information you provide directly to us is generally:
contact details including name, email, telephone number, and billing address
login and account information, including unique user ID and password
payment or credit card information through our third-party payment processor
any inputs or outputs submitted or uploaded to the Website, such as questions, prompts, and generated outputs
1.2 Automated Information
We collect information through automated means, mainly by the use of cookies and similar tracking technologies (collectively, "Cookies"). Cookies are text files that contain small pieces of data that are sent to your browser when you visit our site and collect certain information about you when you visit our Website, such as:
the IP address of the device you use to connect to the internet (which may include information about your geographic location)
the unique identifiers of your device
your browser characteristics
your device characteristics
your operating system
your language preferences
the websites you visited before coming to our Website or through which you were referred to our Website
information on actions taken by you on our Website
dates and times of your visits to our Website
the pages you accessed on our Website
If you do not wish to have Cookies on your system, you can set your browser to refuse them. Please review the specific instructions from your browser in order to do this. Please note that not accepting Cookies may make certain features of our Website unavailable or difficult to view or use.
Third parties with whom we have a business relationship may also collect information via our Website through Cookies, third party plug-ins, widgets, and other technologies in order to:
deliver our targeted advertisements to you across the Internet;
provide us with analytical information about your visit to our Website;
provide us with analytical information about your interactions with our Website and other websites
1.3 Public Sources or Third Parties
The information we obtain from public sources and third parties is generally:
Most commonly we will use your information for the following purposes:
To provide our products and services to you -- This includes processing transactions and payments, fulfilling your orders, communicating with you about your orders, and maintaining your account.
To communicate with you about our company, promotions, or other information we believe may be of interest to you -- This includes responding to inquiries that you make, advising you of changes or updates to our website or policies contained on the Website, sending you information about promotions or events, sending you information about other products or services, and sending you information about product updates.
To advertise our products and services to you -- This includes serving targeted advertisements to you based on your previous purchases and interactions with our Website and developing and conducting our advertising campaigns.
To create categories of consumers based on their actions and interests -- This includes collecting a variety of types of personal data directly from you, from automated means, and from third party public sources. We may combine and analyze this data to identify links between certain behaviors and personal characteristics to create a profile of you. This allows us to understand our users who have similar characteristics or have performed similar actions and who are likely to share similar interests in our products and services. Based on this analysis, we may create categories of individuals who are targeted accordingly with offers and promotions by email, online advertising, and/or social media.
To detect security incidents, protect against malicious, deceptive, fraudulent, or illegal activity, or prosecute those responsible for such activities.
To improve our Website and enhance our business -- This includes troubleshooting issues we may have with the Website, developing new features, products or services, and analyzing your interaction with our Website.
Where you have otherwise asked us to do so or consented to us doing so.
To perform a contract we have entered into with you -- This includes fulfilling orders or requests that you may make of us.
Where it is necessary for our legitimate interests (or those of a third party) and your fundamental rights do not override those interests.
To comply with a legal or regulatory obligation -- This includes cooperating with law enforcement and governmental authorities in response to valid subpoenas or other legal obligations.
As necessary in the event of a proposed or actual reorganization, merger, sale, joint venture, assignment, transfer, financing, or other disposition of all or any portion of our business, assets, or stock.
We disclose information we collect for specific purposes, including:
Affiliates. We may disclose your information with our Formagrid family in order to promote their products and services to you.
Other Individuals/Entities. We may disclose your information to outside individuals and/or companies that help us bring you the products and services we offer and to create, operate, and maintain our Website. For example, we may share your information with other companies or individuals in order to:
manage a database of customer information;
distribute our marketing and other e-mails;
advertise our products to you;
assist us with direct marketing and data collection;
provide data storage
provide data analysis;
provide fraud prevention;
provide order fulfillment and/or delivery services; and
provide other services designed to assist us in developing and running our Website and maximizing our business potential.
Investors/Business Transactions. If we seek investors or go through a business transition, including but not limited to, a merger, acquisition by another company, or a sale of all or a portion of our assets, your information may be shared as part of the negotiation of the transaction and will likely be among the assets transferred in the event of a sale or partial sale of our assets.
Law Enforcement/Court Actions/Fraud Prevention. We may also disclose or share your information with other companies or individuals when legally required to do so, to cooperate with law enforcement investigations or other legal proceedings, to protect against misuse or unauthorized use of the Website, to limit our legal liability and protect our rights or to protect the rights, property or safety of users of the Website or the public.
We may transfer to and process your information in countries outside of the jurisdiction where you are located for various purposes. When required by law, we will ensure that we rely on an appropriate legal mechanism for the transfer, such as your consent, standard contractual clauses (or their equivalent), or adequacy decisions. You may ask us, using the contact information provided below, for more information about the specific basis we use for transferring your information.
We store your information for no longer than necessary for the purposes for which it was collected, including for the purposes of satisfying any legal or reporting requirements, and in accordance with our legal obligations and legitimate business interests. To determine the appropriate retention period for information, we consider the amount, nature, and sensitivity; the potential risk of harm from unauthorized use or disclosure of your information; the purposes for which we process your information; and the applicable legal requirements.
You may see advertisements for our products/services on other websites and mobile applications because we work with outside advertisers to engage in remarketing and retargeting activities.
Through our relationships with these advertisers, we can target messaging to our users by interest-based, demographic, contextual, and other means. These third-party advertisers track your online activities over time and across various websites and mobile applications by collecting information through automated means, including through the use of third-party Cookies, web server logs, and web beacons. They use this information to show you advertisements that may be tailored to your individual interests. The information our advertising partners may collect includes data about your visits to other websites and mobile applications that participate in the relevant advertising networks, such as the pages or advertisements you view and the actions you take on the websites or apps. This data collection takes place both on our Website and on third-party websites and mobile applications that participate in the advertising networks. This process also helps us track the effectiveness of our marketing efforts.
Our Website may contain links or references to websites operated by third parties, including social media companies, or you may have come to our Website using a link found on another website. We do not endorse these websites or the goods or services they provide. Such other websites are independent from us, and we have no control over, or responsibility for, their information, products or activities. Our privacy practices may differ from those of these other websites. If you provide information to one of these third party websites, you are subject to the privacy policy of the operator of that website, not our Privacy Policy. Please make sure you understand the other website's privacy policy before providing such website with any information.
If you use a third-party website or application to access our Website or your account on our Website, your activities on such third-party sites or apps are governed by the privacy practices of those sites or apps. We have no control over the operation of those sites or apps or the manner in which they collect, store, or process information you may provide to them.
There are ways by which you can control how your information is used.
8.1 Tracking
You can set your browser to refuse some or all Cookies or to alert you when Cookies are being placed on your browser. Please visit your specific browser's instructions for doing this. The "Help" function on most browsers contains information on how you can set your browser to notify you before accepting Cookies, or you can disable them entirely. If you opt out of Cookies, you may not be able to take advantage of various features of the Website that are available to you. For example, we may use Cookies to recognize you by name when you return to this site so you don't have to login again and provide your password each time. If you use more than one browser, you will need to change each browser's settings in order to refuse Cookies.
You can opt out of advertising companies serving interest-based advertising to you by using the self-regulatory program opt-outs below (to the extent those companies participate in such industry opt-out pages).
To opt out of receiving interest-based ads from members of the Digital Advertising Alliance please visit http://www.aboutads.info/choices/ for web properties or https://youradchoices.com/appchoices for mobile apps.
To opt out of receiving interest-based ads from members of the Network Advertising Initiative, please visit https://thenai.org/opt-out/.
8.2 Promotional Offers
If you do not wish to receive our email promotional offers, you may opt-out by checking the relevant box when we collect your information, logging into your account to update your preferences, or clicking on the "unsubscribe" link found in emails we send to you.
Please allow up to ten (10) business days for changes to your email preferences to take effect. During that time, you may continue to receive email communications from us that were already in process. Opting out of receiving our communications will not affect your receipt of service-related communications, such as payment confirmations and delivery status updates, if we have a data breach, or other such communications for which we have a legal obligation to inform you and/or to prevent fraud or harm to our Website, our business, and/or third parties.
When using the ad industry opt out tools described above, note that: (a) if you opt-out we may still collect some data about your online activity for operational purposes (such as fraud prevention), but it will not be used by us for the purpose of targeting ads to you; (b) if you use multiple browsers or devices you may need to execute this opt out on each browser or device; and (c) other ad companies' opt-outs may function differently than our opt-out, and we have no control over the practices of any third-parties.
8.3 Analytics
8.3.1 Google
Our Website uses Google Analytics, a web analysis service of Google, Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043 USA ("Google Analytics" or "Google"). You can learn more about Google Analytics here: https://marketingplatform.google.com/about/analytics/. Google Analytics employs Cookies that are stored to your computer in order to facilitate an analysis of your use of our Website. The information generated by these Cookies, such as time, place and frequency of your visits to our Website, including your IP address, is transmitted to Google's storage location in the US. Google Analytics also uses electronic images known as web beacons (sometimes called single pixel gifs) and are used along with Cookies to compile aggregated statistics to analyze how our Website is used.
Google may transfer this information to third parties where required to do so by law or where such third parties process this data on Google's behalf. Google states that it will not associate your IP address with other data held by Google. You can prevent Cookies from being installed by adjusting the settings on your browser software accordingly as noted elsewhere in this Privacy Policy. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our Website.
You may opt out of certain Google advertising products by visiting the Google Ads Preferences Manager, currently available at google.com/ads/preferences. You can view Google's currently available Google Analytics opt-out options at tools.google.com/dlpage/gaoptout. You may learn more about Google's practices with Google Analytics by visiting Google's privacy policy, currently available at google.com/policies/privacy/partners.
8.3.2 PostHog
Our Website uses PostHog Analytics, a web analytics service provided by PostHog Ltd., 2261 Market Street #4008 in San Francisco, CA 94114 ("PostHog Analytics" or "PostHog"). You can learn more about PostHog Analytics here: https://posthog.com/products.
PostHog Analytics employs Cookies that are stored to your computer in order to facilitate an analysis of your use of our Website. The information generated by these Cookies, such as time, place and frequency of your visits to our Website, including your IP address, is transmitted to PostHog's storage location in the US. PostHog also uses electronic images known as web beacons (sometimes called single pixel gifs) and are used along with Cookies to compile aggregated statistics to analyze how our Website is used.
PostHog may transfer this information to third parties where required to do so by law or where such third parties process this data on PostHog's behalf. PostHog states that it will not associate your IP address with other data held by PostHog. You can prevent Cookies from being installed by adjusting the settings on your browser software accordingly as noted elsewhere in this Privacy Policy. You should be aware, however, that by doing so you may not be able to make full use of all the functions of our Website.
PostHog Analytics also respects browser "Do Not Track" signals---if your browser sends such a signal, PostHog will not collect analytics data for that session. You can also prevent Cookies by adjusting your browser settings as described elsewhere in the Privacy Policy; however doing so may limit certain features of our Website.
Our Services are not intended for use by children under the age of 18 (or other age as required by local law) and we do not knowingly collect personal data from children. If we learn that we have collected personal data from a child, we will take reasonable steps to delete such information from our files as soon as is practicable. If you learn that your child has provided us with personal data without your consent, you may contact us at privacy@superagent.com.
We strive to keep your information private and safe. We take commercially reasonable physical, electronic and administrative steps to maintain the security of information collected, including limiting the number of people who have physical access to database servers, as well as employing electronic security systems and password protections that guard against unauthorized access.
The disclosures in this section apply solely to residents of the European Economic Area ("EEA"), Switzerland, and the United Kingdom ("UK"), and describe how we collect, use, disclose, and otherwise process personal data about you. Unless otherwise expressly stated, all terms in this section have the same meaning as defined in the General Data Protection Regulation ("GDPR"). We are the controller of the personal data we hold about you in connection with your use of the Services.
11.1 Lawful Basis of Processing
We collect and process your personal data for purposes set forth in this Privacy Policy. Where required by law, we obtain your consent to use and process your personal data for these purposes. Otherwise, we rely on another authorized legal basis (including but not limited to the performance of a contract or legitimate interest) to collect and process your personal data.
11.2 Marketing and Advertising
From time to time we may contact you with information about our products and services, including sending you marketing or advertising messages and asking for your feedback on our products and services. For some marketing or advertising messages, we may use personal data we collect about you to help us determine the most relevant marketing or advertising information to share with you. You can unsubscribe at any time from our marketing or advertising emails by clicking on the unsubscribe link (or similar opt-out language) at the bottom of the email or by contacting us at privacy@superagent.com.
In addition, when you give us your consent, we may provide your information to third parties for targeted advertising or we may allow our advertising partners to collect data about you for that purpose using Cookies.
11.3 Your Privacy Rights
You have the following rights in respect of your personal data that we hold: (i) right of access; (ii) right of portability; (iii) right to rectification; (iv) right to erasure; (v) right to restriction; (vi) right to withdraw consent; and (vii) right to object.
You also have the right to lodge a complaint to your local data protection authority. Information about how to contact your local data protection authority is available here.
If you wish to exercise one of these rights, please submit a request by emailing privacy@superagent.com with the subject line "European Rights Request". Due to the confidential nature of data processing we may ask you to provide proof of identity when exercising the above rights.
We use Cookies and similar tracking technologies that enable certain advertising networks, social media companies, analytics services, and other third-party businesses to collect and disclose your personal data directly from your browser or device when you visit or interact with our Services or otherwise engage with us online. In some cases, we may upload personal data to certain of these partners for advertising or analytics purposes.
You may ask us not to use or disclose your personal data for targeted advertising (sometimes referred to as "sharing' under California law), sales, or analytics purposes. To exercise this right, you must:
Enable Global Privacy Control ("GPC") on your browser; and
Email privacy@superagent.com.
Note that the above opt-out right does not apply where we have appropriately limited our partners to be our "service providers" or "processors" (as these terms are defined under the CCPA or other applicable US state privacy laws).
To learn more about GPC, please visit http://globalprivacycontrol.org.
12.2 Privacy Rights
Residents of certain U.S. states, listed above, may have specific rights regarding their personal data under applicable state privacy laws. The rights described below apply to residents of those states as indicated.
Right to Access / Portability. You have the right to obtain a copy of your personal data.
Right to Request Deletion. You may request that we delete personal data provided by or obtained about you, subject to certain exceptions.
Right to Correct. You have the right to correct inaccuracies in your personal data. Please note that this right does not apply to residents of Iowa.
Right to Appeal. You may appeal a refusal to take action on a request. Please note that this right does not apply to residents of California or Utah.
How to Exercise Access/Deletion/Correction/Appeal Rights. To submit a request to exercise your access, deletion, correction privacy rights or to appeal a refusal to take action on a request, please email us at privacy@superagent.com with the subject line "Privacy Rights Request" and let us know in which state you live. Please note that when you ask us to honor any of these rights, we may instruct you to fulfill your request independently through your account.
Identity Verification. We will need to verify your identity before processing your access, deletion, correction, or to appeal a refusal to take action on a request. In order to verify your identity, we will generally require either the successful login to your account (if applicable) and/or the matching of sufficient information you provide us to the information we maintain about you in our systems. Although we try to limit the personal data collected in connection with a request to know, correct, or delete, certain requests may require us to obtain additional personal data from you. In certain circumstances, we may decline a request to exercise the right to know, correct, or delete, particularly where we are unable to verify your identity or locate your information in our systems, or as permitted by law.
You have the right to be free from discrimination for exercising your privacy rights. Please note that exercising certain rights (such as deletion) may limit our ability to provide you with services.
12.4 Additional RIghts for California Residents
California residents may also exercise the following rights under the California Consumer Privacy Act (CCPA):
Sensitive Personal Data. We collect certain data elements considered "sensitive personal data" under the CCPA (such as account credentials and message contents). We do not use or disclose such data to infer characteristics or for any purpose other than providing our services.
Right to Obtain Additional Information. California residents also have the right to know specific details about the personal data we have collected, including the categories of information, sources, recipients, and business purpose for collection, sale, or disclosure for a business purpose. To make such a request, please send an email to privacy@superagent.com.
Minors Under Age 18. We do not sell or share the personal data of consumers we know to be under 18 years of age. Please contact us at privacy@superagent.com if you, or your minor child, are under 18.
California's "Shine the Light" Law. Under Civil Code Section §1798.83, California residents with an established business relationship with us may request certain information regarding our disclosure of certain types of to third parties for those third parties' direct marketing purposes during the immediately preceding calendar year. To make such a request, please send an email to privacy@superagent.com.
Residents of these states may request a list of third parties to whom we have disclosed personal data. To make such a request, please send an email to privacy@superagent.com.
For residents of the State of Nevada, Chapter 603A of the Nevada Revised Statutes permits a Nevada resident to opt out of future sales of certain covered information that a website operator has collected or will collect about the resident. Although we do not currently sell covered information, please contact us at privacy@superagent.com to submit such a request.
Where we hold about you that is governed by Australia's Privacy Act, you have the following rights:
Right to Access. You have the right to request access to, or a copy of, that data.
Right to Correct. You have the right to correct any inaccurate or incomplete personal data that we have about you.
Right to Withdraw Consent. You have the right to withdraw your consent to the processing of your personal data where consent was previously provided. Such withdrawal will not affect previously processed with your consent, or which we are permitted to process without consent.
You may submit a request by contacting us at privacy@superagent.com with the subject line "Australian Privacy Rights Request". Before we honor your request, we may need to verify your identity. In certain circumstances, we may decline a request to exercise the right to access or correct, particularly where we are unable to verify your identity or locate your information in our systems, or as permitted by law.
If you live in Canada, you have the following rights:
Right to Access. You have the right to confirm what personal data we have about you and provide you a copy of that data.
Right to Correct. You have the right to correct any inaccurate or incomplete personal data that we have about you.
Right to Withdraw Consent. You have the right to withdraw your consent to the processing of your personal data where consent was previously provided. Such withdrawal will not affect previously processed with your consent.
You may submit a request by contacting us at privacy@superagent.com with the subject line "Canadian Privacy Rights Request". Before we honor your request, we will need to verify your identity.
We have designated the following representatives for data protection matters pursuant to Article 27 of the GDPR:
European Union RepresentativeMHC GDPR RepresentativeMason Hayes and Curran Professional Services LimitedSouth Bank HouseBarrow StreetDublin 4IrelandAirtableEURep@mhc.ie
UK RepresentativeMHC UK GDPR RepresentativeMason Hayes and Curran LLP1 King William StreetLondon, EC4N 7AFAirtableUKRep@mhcldn.com
Any information that we collect is subject to the Privacy Policy in effect at the time such information is collected. We may, however, revise the Privacy Policy from time to time. If a revision is material, as determined solely by us, we will notify you via email. The current version will always be posted to our Privacy Policy page.
If you have any questions about our privacy practices, including this policy, you may contact us by email at privacy@superagent.com or by mail at Formagrid Inc, Attn: Superagent, 1 Front Street, Fl 28, San Francisco CA 94111.